How to Build a Regular Giving Program From Zero
A regular giver is worth several one-off donors. The program is product design first and campaign second: a name, a price, a promise, and retention engineered from day one.
Retention & Regular Giving
Guides to keeping the donors you have, from retention strategy to building a regular giving program.
Donor Retention: Why Donors Leave and How to Make Them Stay
The average charity pours new donors in the top while most of last year's quietly drain out the bottom. A few points of retention are routinely worth more than a whole acquisition campaign.