Choosing an online fundraising platform, optimising your donation page, and getting the most from tools like the Google Ad Grant.
The platform you pick decides what fees leave with every gift, what data you own, and how painful your life becomes when you want to move. Four questions that matter more than any feature list.
One of the largest in-kind philanthropy programs on the planet, and most accounts use a fraction of it. Eligibility, the fine print, and a strategy in three layers with a 30-day starter plan.
Every email, ad and QR code funnels through one page, and at most organisations it is the least loved page on the website. Fifteen points that give every future campaign a pay rise.